Avatar

Back in February Dan Benjamin wrote an amazing article on “Why Your Avatar Matters” . Amongst other things, he mentions the fact that humans are wired to recognise faces, the fact that having a consistent avatar aids recognition, and branding. Most if it really applies to people building or representing a business.

I’m not in business.

But I still think my avatar matters. The reason is this: I am who I am, or at the very least, I try to be; whether that is on the internet, on the telephone, or in real life. For that very reason it is important to me that I represent myself in a factual, and real manner.

My current avatar is pretty crap. I have thought of all different manner of creating a better one—making myself “pretty” first, having one drawn, finding a better photo, shoot, I even thought about having a professional photo shoot (until I thought about the cost). Ultimately though, because it’s not something that I will see a return on investment in, it’s not something I have invested in.

That will change. Soon, I hope